PPC Budget Calculator - Deepak R Digital

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PPC Budget Calculator

Growth · Strategy · Impact

Top-of-page bid (₹)

Your max CPC bid for top-of-page placement.

Industry

Benchmark CTR (%)

Conversion rate (%)

Indicative averages — override with real client data for accuracy.

Bid utilization — 80%

Actual CPC usually lands below max bid. Est. CPC = bid × 80% = —

Target by

Target clicks per day

Required Daily Budget

—

Required Monthly Budget

—

Based on 30.4 days/month (Google's standard)

Est. CPC

—

Clicks / day

—

Clicks / month

—

Est. leads / month

—

Cost per lead

—

Impressions / month

—

Note: Figures are projections from benchmark assumptions, not guarantees. Real CPC, CTR & conversion rates vary by keyword, quality score, geo, and competition. Use as a planning baseline.

Deepak R Digital — Performance Marketing · SEO · Lead Generation

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